OUR HISTORY
The story of RedPlate Logistics and Fulfilment Group began in 2017 when RedPlate Group strategically leveraged its ride-hailing business model to include delivery services. This innovative approach marked the initial step towards diversifying its investment portfolio and setting the foundation for a transformative venture.
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2017 Journey Started
As the portfolio evolved, the focus shifted from business-to-consumer (B2C) to business-to-business (B2B) deliveries. This pivot was driven by two factors: 1. The limited revenue potential of small B2C transactions. 2. Increased competition in the B2C market following the COVID-19 lockdowns, which altered market dynamics. The burgeoning B2B segment revealed substantial opportunities, positioning RedPlate for its next strategic evolution.
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2022 Expanding Horizons
RedPlate Logistics and Fulfilment Group embarked on an ambitious strategy in 2022 to address challenges within the wholesale grocery ecosystem. This vision is built around three core pillars: 1. Marketplace: Centralizing supply chain operations for efficiency. 2. Enterprise Platform: Offering scalable digital solutions to businesses. 3. Ads: Driving growth through targeted promotions. These pillars work in harmony, powered by advanced technology, robust infrastructure, actionable data insights, and reliable fulfillment services. The strategy further evolved into a National Logistics Solution led by BluePath Logistics, the technology-driven subsidiary of RedPlate Group. With its multi-modal delivery solutions, BluePath empowers distributors to access a diverse fleet of vehicles and professional transporters, enabling scalable and efficient business delivery systems across Jamaica.
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2025 Vision for the Future: 2025 and Beyond
By 2025, RedPlate Logistics and Fulfilment Group stands as a distinguished subsidiary of RedPlate Group Limited, pioneering innovation in the logistics industry. Our approach focuses on digitizing space and capacity within public passenger and commercial vehicles, unlocking new opportunities through The BluePath National Logistics Transportation and Delivery Solution. Customer-Centric Commitment: At the core of our operations is a steadfast dedication to our customers. Whether it’s a small business seeking streamlined logistics or a growing enterprise requiring a trusted partner, we deliver exceptional value through: • Tailored solutions. • Personalized service. • Innovative, technology-driven products. RedPlate Logistics is not just a service provider; it is a strategic partner helping businesses navigate the complexities of modern logistics while achieving unparalleled growth and success.- Initial Public Offering and listing on the Jamaica Stock Exchange
- Regional Expansion around the Caribbean
- Reverse Logistics, leveraging the business to export into key markets of USA, Canada and UK. Then on to the African Continent